Submarket Spotlight | Q2 2024 | Waco

May 23, 2024

Submarket Report



Waco continues to be a thriving submarket, strategically located halfway between the Dallas/Fort Worth Metroplex and Austin. Its diverse economic base, including higher education, healthcare, distribution, and advanced manufacturing, has contributed to its resilience despite recent market shifts and higher interest rates. The city’s appeal as a tourist destination, primarily due to Magnolia Farms, draws an impressive 2.5 million visitors annually.