Caitlin Hill

Director of Marketing

Caitlin is a seasoned data-driven creative brand strategist adept at merging storytelling with strategy to cultivate a devoted and engaged consumer base. A community-oriented agile leader with a talent for problem-solving in dynamic environments. Demonstrated expertise in team and system building, with a passion for customer-centric marketing, driving business growth through data insights, customer experience, cross-channel initiatives, and technology-driven solutions.

In her current role as Director of Marketing & Head of Creative at GREA (Global Real Estate Advisors), Caitlin spearheads strategic marketing and creative initiatives, driving growth for both the Dallas office and the national real estate investment platform.

Before her role at GREA, Caitlin served as Director of Marketing at The Cherry App (acquired by Glamsquad), where she shaped the brand’s identity and user engagement, positioning Cherry as a leader in the on-demand beauty industry. As Director of Marketing Operations, Technology & Innovation at VLG, Caitlin played a pivotal role in enhancing sales and marketing processes, system integrations, and implementing data-driven decision-making models. Caitlin also has experience in crafting demand generation and media campaigns through innovative multi-channel programs for leading global technology and consumer companies.

Holding a BBA in Marketing and Spanish from St. Edward’s University, she graduated cum laude with a focus on entrepreneurship. Caitlin volunteers weekly with the SPCA of Texas, where she was a founding board member of their Young Professionals group, embodying her dedication to making a positive difference professionally, personally, and in the community. Caitlin is a native of Plano, TX, and enjoys pilates, yoga, photography, cooking, and pop culture. You can find her with her foster-fail dog, Frances, people-watching in East Dallas.