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Market Insights | Summer 2024 | Philadelphia Metro

Summer 2024

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$1,759

Average
Rent

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93%

Average
Occupancy

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$442M

YTD Sales
Volume

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+2%

YoY Rent
Change

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+1%

Occupancy
Change

July 29, 2024

The city of Philadelphia serves a population of nearly 1.6 million residents and is the cultural, financial, and economic hub of a five-county region that includes Bucks, Chester, Delaware, Montgomery, and Philadelphia Counties in southeast Pennsylvania. The broader Philadelphia-Camden-Wilmington, PA-N.J.-Del.-MD., Metropolitan Statistical Area (MSA) is spread across southeastern Pennsylvania, southern New Jersey, and northern Delaware and is within a day’s drive of 40% of the U.S. population. Philadelphia benefits from its strategic geographical location, lower living costs compared to Washington D.C., New York City, and Boston, and rich cultural and recreational amenities.


Employment

Greater Philadelphia exerts global influence as one of the nation's largest markets and generates over $450 billion in gross regional product. The region is home to 13 Fortune 500 companies and approximately 100 colleges and universities. Philadelphia's economy is poised for continued growth and diversification in the coming years with a world-class transportation network and a location advantage that can reach 40% of the U.S. population in about a day’s drive. Exceptional transportation options like train connectivity from Washington D.C. and New York City strengthen the metro area’s 3.3 million-strong highly skilled workforce. Philadelphia has a diversified economy with the leading industries in the areas of finance, insurance, law, education, life sciences, medicine, research, and leisure and hospitality.  The education and health care supersector employs about 730,000 area residents and accounts for over 20% of the region's workforce. 

% ∆ from May 2023
Metro Area Employment (Thousands) May 2024PhiladelphiaNational
Total Non-farm3,124.301.4%1.7%
Mining, Logging And Construction126.60.2%1.7%
Manufacturing181.80.4%0.2%
Trade, Transportation, and Utilities539.1-1.0%0.6%
Information52.7-2.6%-1.2%
Financial Activities230.40.6%0.4%
Professional and Business Services497.9-1.1%0.5%
Education and Health Services733.74.6%4.1%
Leisure and Hospitality289.24.1%2.4%
Other Services125.41.5%1.7%
Government347.51.5%2.6%

Source: U.S. Bureau of Labor Statistics


Rental Market

Renter demand has been strong and steady over the past 12 months, following a 10-year low in market performance in 2022. Rent growth in the Philadelphia metro area varies by regional location and asset class, with mid-tier, three-star properties generating the strongest gains. Suburban submarkets like Bucks County, Burlington, and Cherry Hill experienced strong rent growth between 4.0% and 5.5% due to supply limitations. Supply-constrained suburban areas, particularly in Southern New Jersey, have outpaced the regional average rent growth of 1.1%, according to CoStar. In contrast, prime urban neighborhoods experienced a decline in rent growth in the first half of 2024 due to an influx of new deliveries. Rent gains in Northern Liberties and Fishtown declined between -0.6% and -1.5%. As of Q3 2024, the vacancy rate for the region was 7.2%, compared to the national vacancy rate of 7.8%. In Northern Liberties and Fishtown, the vacancy rates were notably higher at 24% and 20%, respectively, as of May 2024. Competitive lease terms and concessions are expected to increase in the second half of 2024 and into 2025 for both new and existing inventory in the City of Philadelphia submarkets. Currently, over 25% of apartment communities offer renter concessions, compared to 6.5% in the suburbs.

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$1,491

Average Monthly
Mortgage Payment

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$1,759

Average Monthly
Rent

Source: Business Insider

Average Rent / Vacancy

  • Average Vacancy
  • Average Rent
  • 5.7
  • 5.9
  • 4.0
  • 5.3
  • 7.1
  • 7.2
  • 19 1448
  • 20 1485
  • 21 1611
  • 22 1673
  • 23 1713
  • 24* 1766

Asking Rent / Bedroom

  • Philadelphia MSA #aacff2
  • US #1c252c
  • Studio
    • 1375
    • 1548
  • 1 BR
    • 1590
    • 1537
  • 2 BR
    • 1950
    • 1793
  • 3 BR
    • 2500
    • 2206

Multifamily Construction

Absorption levels have been strong over the past year, with submarkets near downtown Philadelphia accounting for the highest level of annual absorption. Over the past 12 months, 13,644 units were delivered throughout the metro area, and 9,300 units were absorbed. Currently, about 13,000 units are under construction, with more than 11,000 units scheduled for completion in 2024. Of the units under construction, 75% are in the upper-tier segment, and 70% are located in upscale areas within the City of Philadelphia. Vacancies in these prime neighborhoods stand at 12.7%, approximately 350 basis points higher than the overall market average, according to CoStar. Construction starts have plummeted 55% year-over-year over the past 12 months, indicating that development will likely wane by the end of 2025. As supply pressures ease, market fundamentals are expected to balance toward pre-2019 historic norms.

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14K

Multifamily Completions
Past 12 Months

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4K

Single Family
Permits

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2K

Multifamily Permits
(5+ Units)

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$400K

Median Single
Family Price

Completions / Net Absorption

  • Growth
  • #Units
  • 1.6
  • 2.9
  • 1.7
  • 1.3
  • 1.2
  • 1.3
  • 23 12791
  • 24 11660
  • 25 6483
  • 26 3748
  • 27 4454
  • 28 4962

Units by Submarket Delivering in 2024

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28,050

Units Under
Construction

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17,350

Units UC Delivering
in the Next 4 Quarters

SubmarketUnits Under
Construction
% of Total UC12 Month Deliveries
Art Museum/Northern Liberties2,04114.4%2,246
Camden / Pennsauken00.0%0
Cecil County54918.4%0
Center City1,1014.2%1,549
Central Bucks County3036.8%49
Cherry Hill / Haddonfield2522.3%370
Conshohoken/Plymouth Meeting00.0%348
Horsham / Willow Grove4123.0%219
Lower Bucks County1,0054.8%200
Lower Burlington County3002.6%274
Lower Camden County3602.0%312
Lower Chester County16614.6%0
Lower Delaware County00.0%0
Lower Gloucester County00.0%0
Main Line1722.0%206
Norristown00.0%0
North Philadelphia2,76519.5%1,843
Northeast Philadelphia00.0%96
Northwest Philadelphia / Manayunk6742.9%1,155
Salem County00.0%0
South Philadelphia / NavyYard1,15417.8%1,236
Southern New Castle County00.0%0
Southwest Philadelphia00.0%5
University City2382.4%925
Upper Bucks County00.0%0
Upper Burlington County3753.0%455
Upper Chester County320.1%1,399
Upper Delaware County2761.8%84
Upper Gloucester County00.0%0
Upper Montgomery County2301.7%87
Upper New Castle County5852.1%670
Valley Forge / King of Prussia00.0%0
West Philadelphia2752.7%395

Multifamily Sales

At the beginning of Q3 2024, the annual investment volume stood at $713 million, significantly below the 10-year average of $1.9 billion. In the past year, less than 10% of the 240 multifamily properties that traded exceeded $10 million, a stark contrast to 2022 when 30% of the 325 multifamily transactions surpassed this threshold. Value-added sales have driven the majority of transaction activity. In 2023, approximately 80% of the roughly 5,000 units sold were rated three-star or below, according to CoStar. Local private investors and developers, along with national players, have been at the forefront of transaction activity, while most institutional investors have remained on the sidelines. With elevated interest rates, cash buyers will continue to hold a competitive advantage through the end of the year.

$655M

YTD 12 Mo. Transaction Volume

-77%

12 Mo. Change

$198,524

Price Per Unit

-1%

Annual Price Change

Average Sales PPU / Cap Rate

  • Cap Rate
  • $/Unit
  • 6.6
  • 7.0
  • 6.4
  • 6.0
  • 6.8
  • 7.5
  • 19 141846
  • 20 141556
  • 21 178404
  • 22 223425
  • 23 156997
  • 24 YTD 215500

Team

Ken Wellar

Ken Wellar

Founding Partner

Corey Lonberger

Corey Lonberger

Founding Partner

Luke DeLuca

Luke DeLuca

Managing Director

Bob DiPasquale

Robert DiPasquale

Director

Doug Emrich

Doug Emrich

Associate Director

Alan Krawitz

Alan Krawitz

Associate Director

Daniel Yadgaroff

Daniel Yadgaroff

Associate Director

Brian Gola

Brian Gola

Associate

George Johnson

George D. Johnson, Jr.

Managing Director, Debt & Equity

Joe Hanuscin

Joe Hanuscin

Director, Debt & Equity

Christopher Garzone

Christopher Garzone

Director, Debt & Equity